Young Apprentice Week 4 – Odyssey blitzed by Tea Party

Young Apprentice Week 4 – Odyssey blitzed by Tea Party.

It’s half way in the race to be Lord Sugar’s latest Young Apprentice, and we have 8 candidates left. Nine became eight, this week as “egg farmer” Alice Smith departed. Alice was PM of Odyssey, and paid the price for some poor leadership.

This week’s task was to design a themed Afternoon Tea. Alice pushed for a 1940s theme, whereas Platinum, helmed by David, opted for a Mad Hatter’s Tea Party theme.

In truth, both PMs were poor, and if Platinum had lost the task there is no doubt David would have been fired. He showed no leadership or organisational skills at all, and it was trainee Accountant Ashleigh who drove the team on. Once it was revealed that this task was about profit, she organised the ingredients (cheap), the menu (basic) and the pricing (under £7  per person, so cheap again). But it worked.

So, where did Odyssey go wrong? If we assess Alice’s leadership against John Adair’s “Action Centred Leadership model“, we can see where it went wrong. Adair says a good leader has to get the balance right between clarity of TASK, building a strong, interdependent TEAM and every INDIVIDUAL being clear about their role and committed. Alice managed to have failings in all 3 areas;

TASK – as stated above, the task is about maximising profit. Alice wanted to go “High End”, but was unclear about her target market. The team knew they would be selling at a well known tourist location (Blenheim Palace), so where is the guarantee that “High End” punters would be there? What they actually found was a lot of older people, who were attracted to the 1940s theme, and families. Evidence was shown of people, especially families, being put off by the high prices (£16). In the end, Alice reduced the prices, but the damage was done. Reducing prices bit into profit, but the real error was a poorly thought out Marketing Strategy, one that Alice pushed for.

TEAM – lets be honest, Alice inherited Maria, who is going to be a challenge for anyone. Yes, she modified her abrasive behaviour to people’s faces, but instead made sure to brief against them (especially Alice) behind their back. It was no surpries that Maria was brought back into the boardroom, but she survived for another week because the fault in the task was more to do with Alice. Maria can’t possibly survive another boardroom (nor can David), as even Nick Hewer admitted to her face he is not impressed!

INDIVIDUAL – to compound the errors made above, there was a general lack of role clarity, especially in the sub team doing Market Research. Alice gave the sub team a clear mandate to do research, but they seemed unable or unwilling to make decisions. Alice needed to be much clearer about who was doing what, and what the limits of their authority was. Alice seemed to believe she had given more autonomy to the sub team than they seemed comfortable with. The other aspect of this is commitment. The nature of Young Apprentice is that it is competitive, but you are guaranteed to survive if you win the task, so inter-dependence should be assured. Watching this series, our candidates don’t seem to have worked this out!

In the boardroom it was revealed that Odyssey had lost the task by a considerable margin. Alice brought Maria (expected) back and Navdeep (unexpected) back. The 2 girls in the sub-team ganged up on Alice, and the lack of a clear reason from the task (Alice aluded to Navdeep’s general unsuitablility to business) reinforced her poor judgement and she went. It was the correct decision for this task.

Of the remaining 8 candidates, Andrew looked good this week, in the losing team. Patrick was barely seen, so probably did little. Navdeep is yet to show anything (Alice may be right there). Maria is a liability, and along with David surely can’t win? Ashleigh has good business sense around numbers, but lacks creativity and is hard to warm to. Steven is another who has yet to show anything, but he does at least contribute. For me, Lucy and Andrew impress most, but both have flaws. These 2 are the best of a poor lot. This series have been grat (car crash) TV, bit the candidates are poor.

Advertisements

One Response to Young Apprentice Week 4 – Odyssey blitzed by Tea Party

  1. Tim says:

    It’s slightly depressing that the lowest cost approach won yet again, to the detriment of quality, service or any of the other factors which would be necessary to make a catering business work in the real world. And given that Sugar talked about the task was a test of organisational skills, it seemed ludicrous that David won. But such is life on The Apprentice.

    I thought Alice made some key errors. Sugar questioned the theme (a bit of a red herring for me, even if their choice was odd) and their pricing (£16, versus £20 for entry into Blenheim, so where’s the value?) but really the task was lost the moment they overspent on making their cakes. Was this Alice’s fault for not setting a budget or did Andrew just get carried away with his ingredients? We’ll never know, but for sure Alice should have realised that the key to this task was cost, as it always is with this type of task.

    http://slouchingtowardsthatcham.com/2012/11/23/young-apprentice-fifty-shades-of-earl-grey/

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: