The Apprentice Week 8 – Emotional Incompetence

The Apprentice Week 8 – Emotional Incompetence

Your fired

courtesy of bbc.co.uk

There was a tangible emotional component – both too much and non-existent – to this week’s episode of BBC’s The Apprentice. We have discussed Emotional Intelligence (EQ) previously in week 2 but it reared up again this week.

The task for each team was to organise an event from scratch and without funds. The team that made the biggest profit would win.

Fresh from it’s first win last week, team Nebula were given Madame Tussauds as a venue for their event. Paul prevailed over Jessica to be PM, and immediately chose Frances to work with him. By way of compensation, he gave Jessica the role of sub-team leader, working with Sofiane, and Trishna. Paul has built a reputation for a very direct, autocratic style of leadership. On the plus side he is very decisive, on the negative side he has had a tendency to emotional outbursts – uncontrolled rage in his case. Jessica and Frances have shown that managing their own emotional state is a challenge for them, and both have been reduced to tears in the past when stress levels have built up. That said, Frances did an excellent job as PM last week. It was no surprise when Paul decided the theme (casino night) and the (initial) ticket price of £65. He got obedience rather than support form the team.

For Team Titans, Dillon assumed the role of PM and immediately allowed his creative side to dominate proceedings. Titans used the London Aquarium as a venue, and a theme of “Under The Sea” (and The Little Mermaid form which the song comes). Courtney and Grainne were reunited as a sub-team. They work well together, but not always with great success. Dillon’s style was less obviously autocratic, but his listening was just as poor as that of Paul.

Success in this task relies on a clear strategy of theme, ticket pricing (to fund the event) and careful planning of ensure maximum return on investment for things like food and entertainment. Lets be honest, communication was appalling in both teams, with personal grievances and a lack of trust throughout. Titans had a clearer pricing strategy, and crucially stuck to it. Nebula had no real pricing strategy, and Jessica as leader of the sub-team selling tickets was a complete maverick. Not only did she not communicate with Paul before she unilaterally reduced the ticket price, she didn’t even tell her sub-team! This resulted in Paul replacing Jessica on Day 2 with Frances, who had declared her undying devotion to Paul as leader on Day 1, but sided with Jessica against Paul once the team lost the task.

For Titans, there was some cohesion and planning and the team received 100% satisfaction from their customers, despite some major cock-ups (Grainne and maths do not go together; Courtney as VIP tour guide; the star fish had more charisma), but they still won the task with double the profits of Nebula.

Nebula were all over the place and their canapés were so poor they had to give 10% of the ticket price back AND give the food for free.

It was no surprise that Nebula won the task, and having stabbed everyone in the back, Paul  found it hard to decide who to bring back alongside Jessica, to whom he attributed the failure of the task. He settled on Frances, presumable believing she would support him. In the final three the lack of strong emotional intelligence (EQ) in all three was on display. Paul got angry and even criticised Lord Sugar 3 times! Jessica and Frances took turns to cry, but it worked. The combination of Paul’s appalling leadership and his anger management problems resulted in hime being fired. It is very hard to disagree with the choice.

EQ is defined as “the recognition, management and use of emotional state – both your own and that of others”. In this respect, Paul failed, but Frances and especially Jessica need to find strategies to mange heir own emotional state.

Trishna did well this week, especially on the VIP tour she led, but no one really stands out. For each candidate, it seems like one week it is 2 steps forward, with 3 steps back the next!

 

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The Apprentice 2016 Week 7 – Messing about on the water

The Apprentice 2016 Week 7 – Messing about on the water

jetskiTwo weeks ago, Lord Sugar put Rebecca on a final warning, but still she failed to put herself forward as PM in the next task. Rebecca subsequently lost that task and was fired. Last week, Frances, who has lost every task, was also given a final warning, but this time Lord Sugar was taking no chances and appointed her PM for Nebula. Lose the task and she was out. Sugar also appointed Karthik – the self described Special K – to lead Titans.

This week’s task is another familiar one – the trade show. This time it was the Boat Show, taking place in Poole. The task involves sourcing a high ticket item and several small ticket items to sell to the trade show audience.

There was an immediate difference in style between the 2 PMs. Frances was decisive in pairing herself with loose cannon Sofiane, and even more importantly separating him from Paul, as they clearly do not work well together. Frances and Sofiane would source the high ticket item, and Paul would organise the sub-team to source small ticket items. This first decision by Frances proved to be both astute and effective.

In Titans, Karthik, proved to be consistently inconsistent. Presented with Samuel, who has a career in selling expensive cars, he decided to go with his instinct and put him into the sub-team he would lead, sourcing small ticket items. Last week’s PM Courtney, and Grainne would source the high ticket item. Again, this proved to be a crucial mistake, and Karthik himself could not explain his decision!

Both teams were introduced to the high ticket items; a jet ski retailing about £4-5K or a speedboat retailing about £20K. Both teams favoured the jet ski, but the more professional approach by Grainne and Courtney secured the deal for Titans, over the more relationship-driven style of Nebula. Frances and Sofiane were left with the very high ticket item, the speedboat. In truth the success or failure of the task would resolve around these 2 items.

With poor weather keeping the crowds down, both teams had their work cut out to sell both small and large ticket items. Team work and a clear strategy would be important. In Titans, Karthik continued to be indecisive; when the jet ski failed to sell, he abdicated responsibility and failed to change things. He could have re-allocated Samuel to draw on his experience, but failed to act. On his part, Samuel failed to push for this, seeming happy to see the sub-team fail without him. In Nebula, the relationship building skills of Frances, despite a lack of effort from Sofiane, proved crucial and they sold 2 boats.

In the boardroom, it was revealed that Nebula – and Frances – had finally won a task. Their sales were over £40K, thanks to the 2 boats they sold. Under Karthik’s leadership, Titans sold a meagre £188 (and no jet skis)! Once Nebula were sent off to enjoy the spoils of victory, Lord Sugar didn’t even wait for the final three; Karthik was fired for a completely unacceptable performance, and rightly so. The rest of Titans were clearly shocked, and a double firing seemed inevitable. Sugar himself chose the remaining members of the small ticket sub-team (Samuel, Dillon and Alana) to come back as the final three, despite the lack of success and clear failings in the jet ski sub-team.

The Titans small tick team sold only £188 with Samuel selling the most. Dillon sold nothing, and could easily have gone on this task alone. Alana was asked about her lack of assertiveness, but it was Samuel’s apparent game playing (according to his team mates) and lack of team work that Sugar focused on. Samuel was fired, but Alana and Dillon really need to toughen up or they will not last long.

Slowly, we are seeing the wheat separated from the chaff. Frances made a good impression this week and Paul is strong, even if his style is unlikable. Trishna has impressed from time-to-time, but Sofiane is a loose cannon. Grainne and Courtney look strong too.

Who has impressed you?

The Apprentice 2016 Week 6 – Discounted

business planThe Apprentice 2016 Week 6 – Discounted

Time finally ran out for one candidate this week, as the teams competed in the popular discount buying task. This task involves seeking out 9 named items and trying to get the best discounted price for each. This time, the task was to be completed over one night, whilst trying to source items from across London.

Trishna was moved into Nebula and immediately assumed the role of PM. This was a bit of a surprise, as Rebecca was on a final warning. Given that she had lost every previous task, one might have expected her to take control of her own destiny by pushing to be PM. In Titans, Courteney took on the PM role, believing that his knowledge of London would help his team.

In the boardroom, after the task was completed, Lord Sugar outlined the factors that should have be taken into account;

  • Logistics
  • Planning
  • Timelines
  • Negotiation

So, how did each team do against these criteria?

In terms of planning and logistics, Trishna put Paul in control of one sub-team and she led the other. She headed West and Paul headed East. This made sense as Paul had a lot of local knowledge. Trishna also had a sound strategy – have a clear walk away point for each negotiation, and if the customer won’t offer you a good deal, walk away. Nebula also had the loose cannon known as Sofiane, who seems unable to act as a team player. Trishna showed real frustration when he struggled to stick to her plan.

In Titans, Courteney adopted a real laid back approach. The lack of urgency was a bit surprising, considering the tight timelines for the task. If Nebula had the unpredictable Sofiane, then Titans had their own version in Karthik.

The success of the task hinged around 2 factors; the obvious one was successful negotiation, the second was time management. Both teams had examples of poor negotiation – either having only one supplier, which severely restricted negotiation power, to being up against the clock. This wasn’t helped by some poor planning in terms of where to find items. Courteney set Titans on a wild goose chase to SE2 without realising how far away it was. Rebecca sent the Eastward facing Nebula sub-team led by Paul to Streatham in south west London on a fruitless chase for Black soap and a Tagine.

Ultimately, Nebula lost the task (again) due to failing to source a few items, including the tagine and black soap, and Trishna’s sub-team failing to get back to base by the designated time. These 2 mistakes resulted in penalties and the task was lost. Trishna had a good negotiation strategy, but she failed to follow it

Trishna brought Rebecca and Sofiane back with her into the final three. It was no surprise that serial failure Rebecca was fired. She just ran out of excuses for her lack of success and was doomed once the task was lost, a task that she should have chosen to lead. Sofiane was warned that he needs to be more of a team player, but survived again.

Once again, the performances of both teams was uninspiring and still no one candidate stands out.

The Apprentice 2016 Week 5 – On yer bike

The Apprentice 2016 Week 5 – On yer bike

bikeThis week the teams focused on utilising and demonstrating a relatively new business tool – Crowdfunding. This is raising funds through public support; offering rewards to members of the public and institutions to help with development costs. The two teams were asked to identify new items involved with bicycle safety and design a marketing campaign to raise funds through crowd funding. Titans, led by sales manager Samuel Boateng focused on a gilet (or is that gillet? Recruitment agent, Trishna didn’t seems sure) with high visibility LED lighting. Nebula chose headphones that allowed the wearer to still be able to hear traffic. They were led by beachwear company owner JD O’Brien.

Crowd funding involves setting up a donations page, where would-be donors can see what they are supporting and what rewards they will get for their support. You then need to have some kind of PR stunt to generate interest, trying to generate leads and drive traffic to the donations page through social media. There was also the opportunity to pitch directly to companies, large and small. Despite the fact that there are several candidates who describe themselves as having digital and traditional marketing experience, once again both teams were underwhelming in their endeavours.

“This lack of urgency is suicide in a competition like The Apprentice”

A key component of these tasks is allocation of personnel. Despite what we have seen in previous weeks, JD put the toxic mix of Paul and Sofiane in the same sub-team. These 2 guys struggle to work together. Paul is controlling and subject to frustration and sulking; Sofiane is a maverick who doesn’t listen. We got to see both of these behaviours. JD effectively abdicated responsibility of the sub-team, who were producing a promotional video for the website. This Laissez-faire style of leadership is fine when you are organising a social event, but has no place in business. This lack of urgency is suicide in a competition like The Apprentice. The leader needs to delegate tasks, but should be aware of what is going on. In this respect, JD failed.

Samuel was far more controlling. He set out his (bizarre) vision for the PR stunt; a mime in   Paddington Station which was excruciating to watch. This was a pity, because the video produced by cake company owner Alana was the best thing about their campaign. She was effectively marginalised by Karthik for the rest of the task.

For Nebula, there was a delay in getting the donations page up live on Day 2. Although this was led by Paul, on the previous day JD had failed to agree any rewards for donors! Paul had to rectify this, but the lack of a coherent strategy came to light when the team pitched to potential investors; there was no increased reward for buying 180 units or 12! In addition, their PR stunt, involving a gospel choir at Kings Cross station was poorly thought out, as there was no obvious link to the product.

kings-cross

Kings Cross Station was treated to a Gospel Choir

In the pitches, we got to see more of the same behaviour; Samuel took over and Alana was “benched”, but he was incoherent in opening the pitch. Karthik was in his element and really sold the product. For Nebula, JD was also ineffective and Sofiane went off script. He was supposed to focus on the pricing, but couldn’t resist selling the product. This left pricing to an under prepared Frances. It was no surprise, then, that Nebula lost the task again.

Pitching is an opportunity to Position your products features and benefits. However, to do this, you need to Understand your audience. In this respect, Nebula were especially poor.

In the boardroom, JD was very noble, accepting his part in the failure of the task. He was almost looking for volunteers to accompany him into the final three. He eventually chose Rebecca (who has lost 5/5 tasks) and Paul. Not surprisingly, Paul attacked JD’s leadership, and JD agreed! JD was fired. Once again, he didn’t seem too surprised or bothered. He seemed to believe that falling on his sword was the honourable thing to do, and Paul was happy to apply a coup de grâce. Based on his lack or urgency and poor leadership, JD was a nice guy, but useless PM. It is great to be fair and a nice guy, but abdication is no substitute for delegation.