The Apprentice 2014 – Business Plans

December 22, 2014 2 Comments

Winner Mark Wright with Lord Sugar. Courtesy of BBC News

Winner Mark Wright with Lord Sugar. Courtesy of BBC News

The Apprentice 2014 – Business Plans

The semi-final and final of this year’s BBC Apprentice was all about the business plans. Although it has made for great entertainment, I remain a critic of the revised format. The decision to change from recruiting an Apprentice, to finding a business partner, makes the series look more like Dragon’s Den, and in this respect it fails.

There were attempts in the final last night to make the process look fit for purpose. Reference was made to winner Mark Wright‘s excellent people management skills, as well as his drive and determination, and it is true that these were identified across the weekly tasks. And this did differentiate Mark from runner up Bianca Miller.

The truth is, though that in the end it all came down to the business plans, and in this respect the outcome became predictable, as Lord Sugar opted for the most coherent plan. It may appear to be a risk to go into SEO and website development, but Sugar has consistently invested in projects that are away from where he made his name. Not manufacturing products, but into the Service industry. Certainly this was true with Leah Totton (last year’s winner) and Ricky Martin from 2 years ago.

The truth is that Mark had the better thought out plan and, crucially, it was in his area of expertise. Bianca was very successful with a previous start-up (top 100) but had no track record in this field. Sugar prefers to play the odds, and in this respect, Mark was the safer bet. Of course, it is not without its risks, but is is not as risky as Bianca’s tights. Bianca was shown not to understand her market when she got the pricing strategy so wrong. It was a brave, or desperate, move to change the pricing strategy, but it maybe undermined Sugar’s confidence in the plan. In reality, she had lost the moment was clear the pricing was wrong, whatever she did.

Across the series, we have seen some excellent candidates (Mark, Katie, Roisin, Bianca), but very few (one?) decent business plan, and it is not earth shattering. Going forward, the programme needs to find candidates with better business plans because, ultimately, the best contestants had the poorest plans (Roisin?).

Finally, goodbye to Nick Hewer. He has ben an integral part of The Apprentice and he will be missed. Whoever replaces him, I hope the producers rain back on the contribution of them and Karen. This extra contribution from the eyes and ears of Lord Sugar is not welcomed by me.

 

Filed under Influential Communication, The Apprentice, Uncategorized Tagged with , , , , , , , , ,

The Apprentice 2014 Week 10 – The Business of Failure

December 11, 2014 1 Comment

Lord Sugar. Courtesy of bbc.c.uk

Lord Sugar. Courtesy of bbc.c.uk

The Apprentice 2014 Week 10 – The Business of Failure

We reached the quarter final stage of the Apprentice this week, with seven candidates remaining. Next week there are the much anticipated, or dreaded, interviews, but to get there the candidates had to survive one final traditional task.

The task this week was to produce a new premium / luxury dessert and sell it to three supermarkets (Asda, Waitrose and Tesco). Lord Sugar mixed things up by moving Daniel Lassman to Summit with Sanjay Sood-Smith moving in the opposite direction. He then appointed Katie Bulmer-Cooke and Roisin Hogan as PM of, respectively, Tenacity & Summit.

The task served to identify a losing team (Tenacity) but played only a small part in deciding who got fired. It was an interesting task, and the two PMs were chosen because food is central to their business plans. Here are some of the highlights from the task;

  • Katie experimenting with weird and wonderful ingredients, such as saffron, without a clue as to what they bring to the finished item (trifle). And this was despite a leading chef telling them that the public will only buy what it recognises
  • Mark and Katie in one car, with Sanjay in a separate car (why?) allowed Mark to manipulate Katie into allowing him to do the key pitch (by potential orders) at Tesco. Mark then failed massively in the task
  • Daniel receiving clear, unambiguous instructions from Roisin not to interrupt in a pitch, and completely ignoring her
  • Classy branding for their tea-cheesecake product from Summit (Roisin and Solomon) helped win the day over the insipid branding (Mark & Sanjay) of Tenacity’s trifle

Once in the boardroom, Summit won the task by securing more orders, principally a large order from Tesco. Tenacity only secured a good order from Asda, but nothing from the other two. Summit secured orders from both Tesco and Waitrose.

All three members of Tenacity are called back, and Katie is praised for her organisation, but her lack of expertise in the kitchen/lab severely undermined her credibility and she is fired. In reality, she was fired

Katie Bulmer-Cooke was fired. Courtesy of BBC

Katie Bulmer-Cooke was fired. Courtesy of BBC

because her business plan (a chain of healthy restaurants, starting in Sunderland) is not likely to be something Sugar would take a risk on, and Katie demonstrated no expertise in the area. Katie’s firing is deserved but is still a real shock as she has been a consistent performer, and it is right that she goes “with regret”. Under the old format she would have made an excellent “Apprentice”, but this business idea and her lack of experience were never going to appeal to Sugar.

That left Mark, who was very poor on the day but who has been good throughout, and Sanjay. It is no surprise that Sanjay is fired, but it is interesting that it is Mark, who has success in digital marketing, who is able to plant the seed of doubt into Sugar’s mind by his strong assertion that the numbers don’t add up. Again, a website / social media for fitness freaks doesn’t sound like a winner, and is not in an area Sugar is likely to

Sanjay Sood-Smith was also fired. Courtesy of BBC

Sanjay Sood-Smith was also fired. Courtesy of BBC

go for. Sanjay is fired, and Mark enters the last chance saloon. It will be interesting to see what the interview panel and Sugar make of Mark’s as yet unseen internet marketing plan.

So we are down to 5 candidates, and it is an open field. The rest has been preamble. Next week we get to see what business plans the candidates bring in everyone’s favourite episode.

I would just like to make a comment that I’m not a fan of the greater contributions from Nick and Karen. This has ranged from disclosing private conversations in the boardroom (Sanjay’s comment about Bianca) to twisting or misrepresenting facts. They may have always done this, but I preferred it when I didn’t see it.

Filed under Influential Communication, The Apprentice, Uncategorized Tagged with , , , , , , , , ,

The Apprentice 2014 – Week 9 – Paper, Scissors, Bone

December 4, 2014 4 Comments

Skeleton

Skeleton

The Apprentice 2014 – Week 9 – Paper, Scissors, Bone

We saw the return of a favourite task in this week’s Apprentice – sourcing  9 items (one linked to each of the previous 9 series) in a mad dash across London. The team that secured the items for the least amount of money and within the time available would win.

There was a bit of a scramble to be PM in Tenacity, but Daniel Lassman eventually persuaded lawyer Felipe Alviar-Baquero and digital marketing sales manager Mark Wright to support him over fitness entrepreneur Katie Bulmer-Cooke. For Summit, banker  Sanjay Sood-Smith put himself forward, citing his organisational skills as the reason to vote for him. Roisin Hogan, Bianca Miller and Solomon Akhtar bought it, in a move that spookily presaged their judgement in the task ahead. Organisational skills? Really?

Of course, this task was about Negotiation, and one of the keys to good negotiation is leverage. The principle of bartering or haggling is well known, but to do this successfully depends on who has the power. In this way the task worked against the teams, as time was not in their favour. This meant that when they sourced an item, the teams usually had only one supplier, so the power and therefore the leverage sat with the vendor. To negotiate, they really needed to play one vendor off against another. Neither team adopted this strategy, so the “negotiations” we saw were not real life – they were a product of the programme, the cameras and the opportunity for some free promotion on TV. This was illustrated perfectly when Roisin negotiated a ludicrous discount for a diamond. Only on The Apprentice.

Back to the task.

In a real turn up for the books, Daniel made a good job of showing that apparently a leopard can change its spots, and for most of the task was the perfect PM – something that even arch rival Mark admitted by the end of the day. Daniel realised that time was a vital resource for the task, and divided the team into 2 sub-teams and they took roughly half of the list each and went off to source them. The evidence suggested that he genuinely delegated responsibility to each sub-team.

For Summit, the team might have suspected they had been sold a pup as Sanjay wasted time in discussion. Organisational skills? Really?

There was a lot of fun for the viewer as we see Tenacity acquire their items without fuss or histrionics and everything points to a knock-out win as they secured all of their items within the allotted time. Unfortunately, the same cannot be said for Summit, where Sanjay and co failed to get all of the items and did not finish on time. Both of these failures would result in fines, and Summit should have lost the task, and even in the boardroom the figure backed this up. Organisational skills? Really? Then (Senior Judge) Lord Sugar ruled that 2 of the items sourced by Tenacity were invalid, they were fined and ended up losing the task.

Lets be honest, if Summit had lost the task, Sanjay would have been fired, something that is long overdue. However, they won on a technicality. To carry the metaphor further, their opponent was disqualified (for cheating?) as the fines imposed cost them the task.

But who was to blame? In our house there was a split decision, but the finger of doom was pointed more at Sugar for his interpretation of the list, than to the candidates. It’s a moot point, but it made for great TV. There was a point of contention around one item sourced by each sub-team; the “old rope” secured for free by Katie & Mark was not the exact length specified and the skeleton secured by Daniel and, especially lawyer Felipe, for £14, was paper rather than “true” 3D full sized anatomical model. This meant that all 4 team members were vulnerable. In the end, Daniel brought back Felipe (an obvious choice for his part in the skeleton affair) and a furious Katie, on the grounds that she was more responsible for the rope mistake because she was sub-team leader. Another surprise from Daniel, in not brining back Mark, but it was the lesser of two evils. Reformed character, or tactical thinking?

It was no surprise when Felipe as fired,  for he has been another of those lightweight candidates with little evidence of commercial acumen. A really nice guy, but he made a mistake with his (lawyer’s) interpretation that the paper skeleton was OK and he paid the ultimate price. In Sugar’s eyes, he was too clever by half and he had to go.

Felipe Alviar-Baquero was fired this week. Courtesy of BBC

Felipe Alviar-Baquero was fired this week. Courtesy of BBC

Katie was never likely to be fired, but her inclusion in the final three means that every candidate has now faced the possibility of being fired. We saw a fiery side to her character, and this has probably enhanced her credentials.

 

 

Filed under Influential Communication, The Apprentice Tagged with , , , , , , , , , , , ,