The Apprentice 2014 – Business Plans

Winner Mark Wright with Lord Sugar. Courtesy of BBC News

Winner Mark Wright with Lord Sugar. Courtesy of BBC News

The Apprentice 2014 – Business Plans

The semi-final and final of this year’s BBC Apprentice was all about the business plans. Although it has made for great entertainment, I remain a critic of the revised format. The decision to change from recruiting an Apprentice, to finding a business partner, makes the series look more like Dragon’s Den, and in this respect it fails.

There were attempts in the final last night to make the process look fit for purpose. Reference was made to winner Mark Wright‘s excellent people management skills, as well as his drive and determination, and it is true that these were identified across the weekly tasks. And this did differentiate Mark from runner up Bianca Miller.

The truth is, though that in the end it all came down to the business plans, and in this respect the outcome became predictable, as Lord Sugar opted for the most coherent plan. It may appear to be a risk to go into SEO and website development, but Sugar has consistently invested in projects that are away from where he made his name. Not manufacturing products, but into the Service industry. Certainly this was true with Leah Totton (last year’s winner) and Ricky Martin from 2 years ago.

The truth is that Mark had the better thought out plan and, crucially, it was in his area of expertise. Bianca was very successful with a previous start-up (top 100) but had no track record in this field. Sugar prefers to play the odds, and in this respect, Mark was the safer bet. Of course, it is not without its risks, but is is not as risky as Bianca’s tights. Bianca was shown not to understand her market when she got the pricing strategy so wrong. It was a brave, or desperate, move to change the pricing strategy, but it maybe undermined Sugar’s confidence in the plan. In reality, she had lost the moment was clear the pricing was wrong, whatever she did.

Across the series, we have seen some excellent candidates (Mark, Katie, Roisin, Bianca), but very few (one?) decent business plan, and it is not earth shattering. Going forward, the programme needs to find candidates with better business plans because, ultimately, the best contestants had the poorest plans (Roisin?).

Finally, goodbye to Nick Hewer. He has ben an integral part of The Apprentice and he will be missed. Whoever replaces him, I hope the producers rain back on the contribution of them and Karen. This extra contribution from the eyes and ears of Lord Sugar is not welcomed by me.

 

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2 Responses to The Apprentice 2014 – Business Plans

  1. Ross Nolan says:

    Thanks for the review, a nice summing up and I agree that the process has undermined itself in the current format.

  2. Tim says:

    Yes, goodbye Nick – it’s been fun.

    I agree that the format is flawed. It’s a shame that we always seem to get to the final five with so many flawed plans – it’s this as much as the disconnect between task performance and final outcome that undermines the show as much as anything.

    Bianca was in big trouble the moment it became clear that her pricing approach was so out of kilter with the market. Getting something wrong is no crime, but it did show a fundamental lack of understanding of what consumers would bear. It struck me that her pricing approach probably had more to do with bulking up her business plan profit forecasts than it did anything to do with reality.

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