The Apprentice Week 10 – Girls on Top

July 4, 2013 6 Comments

The Apprentice Week 10 – Girls on Top

courtesy of BBC

courtesy of BBC

This week’s task in The Apprentice saw the 6 remaining candidates back in gender team. The task itself was one of Sugar’s favourites, as it replicates his own early success; both teams are given £150 to invest in stock and maximise the return by selling first on a market stall and then in a shop.

For the boys, Myles pips Jordan to be PM, with Luisa’s experience in retail winning out over Francesca. There was an immediate contrast in approach, with Luisa clear in her strategy (“stack ‘em high, sell ‘em cheap”) and her choice of items (fashion). This allowed the girls to start sourcing their items and checking out the market stall pitch immediately.

Myles proved to be indecisive, or maybe out of his depth, and the clear teamwork seen with the girls was missing. The lack of decisiveness led to a delay in getting out to source items. Perhaps not surprisingly, Myles decided to go for luxury items (which he has experience in marketing) for a market stall in Shoreditc! Even his team wasn’t convinced.

At the market place, Luisa blossomed, and the strategy and general choice of items resulted in a steady stream of sales. They reinvested the stock wisely and had enough of it to fill out the shop on day 2. The boys ended up with 16 ceramic novelties priced at £20 up. Their sales were slow, but it was Neil who again managed to pull in the most. An alternative line of greetings cards didn’t sell, so Jordan tried to offload them to local shops, with no success. Myles strategy and products were a mess. They sold so little on the market that they couldn’t fill a quarter of their shop, so they converted it to a makeshift market stall, using the doorway.

Neil suggested a high risk strategy to invest and sell a high ticket item. Unfortunately, the novelty vase that Jordan came back with impressed neither his teammates or the customers and it also didn’t sell.

In the boardroom, it was no surprise that the boys lost. Neil was in the best position to survive, due to his sales, but Sugar (ignoring his previous success as pm) labeled him a One Trick Pony. Jordan had been completely ineffective, but it was Myles who had to go, especially after last week’s lucky escape.

What was surprising, was that each of the boys outlined their business proposal to Sugar, and none of them was inspiring. Jordan, in particular, is unlikely to get past next week as his App idea requires an IT person as a 3rd partner. Sugar will not go for this.

So, its taken a long time, but the girls, and Luisa in particular, came good. If her business proposal is a Retail one, Sugar may be prepared to put aside her obnoxious behaviour in earlier tasks and take her on as a partner.

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The Apprentice Week 6 – Child’s Play

June 5, 2013 3 Comments

The Apprentice Week 6 – Child’s Play

Kick MeThe teams are tasked with organising corporate team building away day this week. The task will be judged on customer satisfaction and value for money (£5000).

Sugar mixes up the teams and decides on the PMs again. Miles goes to Endeavour, where Leah is PM. Francesca is appointed PM of Evolve.

As a professional trainer, the key to success in training events (of which this is an example) is to start with what you want the participants to understand, agree with or do after the event. This has to come from  the client. Only when you know where you are going, can you design games, exercises etc to take you there. Unfortunately, both teams went for a theme first, and both teams suffered as a result. Evolve go for a school theme, and for Endeavour, Leah ignores the vote and pushes for a history theme.

Leah’s sub-team is then late for a meeting with the corporate client (Barclays), because she is still arguing about the theme. Her pitch for a medieval theme is wooly, to say the least. Meanwhile the other half of the team try to source activities such as archery, whilst squeezing the costs. Leah then decides that a military theme is more likely to meet the client need to improve communication. This just reinforces the point that deciding on the theme is secondary to the point of the away-day.

The rest of the day shows the various sub-teams bitching about each other and what tasks to do. Again, there is no evidence  of the learning coming before the task. Having fun seems more important than developing communication skills, which the client has requested.

At the end of the day, the teams get together to discuss progress. and it is clear that both teams have issues with focus and direction. Neil persuades / bullies Leah into allowing him to do the motivational speech, whereas Francesca insists on bringing in a professional costing £600.

Next day, the teams set up and run their events. The reaction of the participants suggests that they are struggling to see the point of the various games (as are we). However, for Endeavour, Miles and, especially Neil, step up here and rescue the task by linking in themes of communication and listening to the games. There is no such link or joined up thinking in Evolve.

In the boardroom, both teams are asked to refund the client. Endeavour are asked to give a refund of 25% due to no contingency for rain. Similarly a £1250 refund for Evolve due to lack of business focus. This reflects how poorly designed the days were by both teams.

Endeavour win and Neil comes in for special praise from the client. He has proved to be the difference between the teams.

Francesca decides to bring back Luisa(doesn’t like the Corporate world)  and Rebecca (pushed for the professional speaker and the wine challenge). Francesca is challenged on why she brought Luisa back. Luisa’s attitude is challenged by Sugar. In the end Sugar describes Luisa as a “bombshell”(?).  The failure of the task is attributed to Francesca’s poor  leadership, but it is Rebecca who is fired, as her only contribution was to champion the more expensive items (wine and professional speaker). This is a bit harsh, as it is unclear who could have done the speaking from within Evolve. Overall Rebecca has been a weak candidate, but this week, Francesca should have gone.

Of the surviving candidates, Neal has to be taken seriously, as does Miles. Leah has had a bad couple of weeks and needs a strong performance in the coming weeks. Luisa is a dead (wo)man walking, and Jason is still only there for comic relief.

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The Apprentice 2012 – Phoenix Copp a first defeat

April 5, 2012 1 Comment

The Apprentice 2012 – Phoenix Copp a first defeat

Lord Sugar mixed up the 2 teams in last night’s Apprentice, with Katie joining Phoenix and Duane & Nick heading over to “rescue” Sterling. We could almost smell the testosterone on show as the boys became lads having won the last 2 challenges. Duane more or less stated that he was needed to be PM of Sterling to get them into winning ways. He got the job without too much arguement.

For Phoenix, Katie was acutely aware that she was on Sugar’s radar as a poential weak-link, and no doubt conscious of not wanting to be seen to hide again,  managed to overcome some frankly mysogenist attitudes in the lads (formerly boys) and become PM.

To be fair to both PMs they actually did quite well, compared to previous weeks (and years).  Duane managed to lead Sterling to their first win; the team was united, had focus on their roles, a more or less clear strategy (a novel chutney) and overcame a few setbacks, such as having no sample to show perspective buyers. Duane’s real triumph, though, was to channel motormouth Jane’s expertise in food production into leading / directing the manufacturing process. Sterling ended up winning with over twice the margin of Phoenix.

Katie demonstrated herself to be a competent corporate project manager, despite blatant resistance and sexist attitude from some of the “lads”. It was like a hen having to lead a bunch of cocks, sorry roosters. It is a real challenge to lead a group of individuals pretending to be a team. Many of the lads are looking for any opportunity to score points. They seem to have forgotten that this only counts if you lose, and this is the likely outcome if you don’t work as a team!

Katie identified a target market (table sauce), allocated roles to the sub-teams (design/ marketing and manufacture). She didn’t have a Jane to draw on (and after last week probably wouldn’t have anyway) but put Ricky Martin in charge of production (there’s a joke in there somewhere) with Tom doing costings, whilst she led the team designing the label. A special word must be reserved for Adam, who is only 32, but obviously comes from a place where time has stood still. He sounds like a Yorkshireman, and represents the kind of attitude that still exists in the region (I live in Yorkshire) and makes me cringe. Not only was he mysogenist, but arrogant with it (think of Geoff Boycott and you will not be far wrong). He was part of the disastrous production team, and was quick to apportion blame when things went wrong.

Not surprisingly the lack of support and occasional outright resentment from team Phoenix took its toll. Individuals were quick to point the finger when things started to go astray. The production line was a disaster, with a lot of wastage having an impact on both strategy and margins. Katie recognised this and adjusted the product to be marketed as more of a premium (higher cost) product. This would protect the margins, but make selling more difficult.

Ah, the selling. Michael was put in charge of one sub-team and showed either incredible loyalty to Katie or a complete lack of business intuition. This was typified by the retailer who wouldn’t budge from buying at £1.95 per bottle (4p below Katie’s minimum price). He could have decided to go with it, or even got increased volumes from the customer and checked it out with Katie, but no, he stuck to what Katie had said and moved on. Not surprisingly, Michael’s sub team didn’t sell much. I must say that I’ve not noticed Michael before. As part of the previously unbeaten Phoenix team, and with larger egos on display he has remained hidden in the background.

It was no surpise in the Boardroom that Sterling won. For Phoenix, problems with production (lead by Ricky) and selling (sub-team leader Michael was highlighted) were identified by Sugar and his team. Katie chose Michael to come back into the boardroom with her, but was reluctant / unsure who to choose from the production team as she wasn’t clear what had gone wrong. This was clever, as she was able to point the finger of blame at Michael and yet appear neutral / supportive of Ricky. Katie had possibly identified Michael as more of a lame duck than either a Phoenix or a cock! Sure enough, Ricky put up a robust defence, Katie played it superbly and Michael Copp(ed) it for being “out of his depth”.

Katie has been warned not to be in a boardroom-three situation again, but actually came out of this well. I see no entrepreneurial spirit in her, but she is a good corporate project manager. If only this was the “old style” Apprentice.

Filed under Influential Communication, Leadership, Sales & Marketing, The Apprentice, Uncategorized Tagged with , , , , , , ,

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