The Apprentice Week 7 – Lord Sugar engineers a firing
June 16, 2011 6 Comments
The Apprentice Week 7 – Lord Sugar engineers a firing
This week’s Apprentice task involved the teams designing a new, free glossy magazine (called Fremiums) and selling advertising in it. Lord Sugar appointed Natasha to lead Team Logic, and moved Jim to lead Team Venture, with Leon moving in the opposite direction.
For once the task proved to be as bit of a red herring. Yes, it determined which team lost, and yes, there was a clear difference in Leadership style, but it had no direct bearing on who got fired.
Natasha has a very tell assertive, directing leadership style. She decided her team was going to do a lads mag, and over ruled or simply ignored the work and advice of her team. Had they lost, I’m in no doubt the team would have rounded on Natasha.
Jim’s style was a complete contrast, very consultative, ask assertive, ensuring that he was less exposed by making sure everyone was in agreement. Team Venture targeted the Over 60s market. And yet, Jim still made some key decisions that ultimately lost the task. Jim refused to negotiate in the first pitch, ignoring Susan’s concerns and then changed his approach with the next 2 media companies.
In the Borardroom, with Venture losing the task, Jim started to apportion blame, and looked vulnerable. As in previous weeks, Jim came out fighting rounding on Glen for not being willing to do the pitching, and Susan for claiming she was not behind all of the team’s decisions. In relation to negotiating, this was backed up by Nick.
Jim brought Susan and Glen back with him and found his style described as “passive aggressive” Karen and Nick. He was also described as “manipulative”.
Things were looking bad for Jim, but Lord Sugar had a card up his sleeve and fired Glen because he’s … an engineer! Yes, Lord Sugar informed us that he’s never met an engineer who can turn his hand to business and fired him. Lord Sugar hadn’t seen enough fron Glen, and amazingly Jim survived.
So, in the end the firing had nothing directly to do with this week’s task, and more an accumulation of observations against Glen and a prejudice against engineers.
Quite simply, this week the wrong person was fired. Early favourite Jim has been exposed and should have been fired.
Current favourite to win – Helen, who still hasn’t lost a task.






