The Apprentice 2016 – And the winner is…

The Apprentice 2016 – and the winner is…

lord-sugar4

Lord Sugar. Courtesy of bbc.c.uk

The final of The Apprentice 2016 was between novelty-toy designer Courtney Wood and artisan cake designer Alana Spencer. Both had established businesses and both where looking for Lord Sugar to invest the prize money of £250K and take their business onto the next level of success.

The final task followed  the established format; assemble a team made of a motley crew of fired candidates (the ghosts of Christmas past) and market your new business. Specifically, each candidate  had to produce branding, a digital billboards and promotional video and then pitch their idea to business high flyers.

The 2 candidates approached team selection (amusingly in the format of picking football teams in the school playground) in a different way; Alana went to match people to the tasks she needed – Rebecca  Jeffery for marketing, Oliver Nohl-Oser for knowledge of the food industry etc; whereas Courtney went for “personalities”, presumably because he doesn’t have one of his own. This included such emotionally intelligent people as Karthik Nagesan, Jessica Cunningham and Sofiane Khelfa. It was funny, though that Paul Sullivan was the final pick of all, joining Courtney’s team, as back in school days this was usually the least popular person. Even Oliver was  picked before Paul, so that must have hurt his pride. It made me laugh though! Round one to Alana, showing good judgement and leadership in selecting her team.

Here are a few highlights from the team task;

  • Rebecca  (in charge of branding) failing to convince her team (or Alana) that she had any good ideas. Alana came up with the final brand when she decided she needed to put her signature next to the brand name “”Ridiculously Rich”
  • How little time it took for “Mr Angry Paul” to emerge when he failed to get his own way
  • The brand “Purple Whale” for Courtney’s novelty toy range was as imaginative as his toy ideas. It was literally meant nothing and was made up of his favourite animal and colour
  • Neither video was impressive, but there was good branding consistency for Alana, with here introducing and appearing in the finished item
  • Both PMs justified their place in the final (best of a bad lot) demonstrating confidence and decisiveness in their own brands that neither really demonstrated in the rest of the series.

For the pitches, both candidates rehearsed a lot and sought advice. Courtney, most in need of charisma, actually found a coach to build his energy and impact. Both presenters started off nervous, but gradually got into their stride. Neither were brilliant, reinforcing their lack of experience in Corporate life, but both did solid jobs.

“There is something unlikable about Courtney’s approach and I’m not sure he is as nice as he wants us to think. I’m always suspicious of a man in his mid twenties still living at home”

After a bit of feedback from the selected audience, it was into the boardroom. Team members were thanked by Lord Sugar and dispensed with. When asked to convince Lord Sugar to invest in their businesses, both were confident and clear. I expected Lord Sugar to go with the safer option – Purple Whale – as from a business perspective it matched his own approach (see my blog for the semi final) whereas “Ridiculously Rich” might represent more of a risk. I hoped I was wrong, especially when the sneering side of Courtney emerged again (we saw this last week) as he chose to attack Alana’s product as much as promote his own. There is something unlikable about Courtney’s approach and I’m not sure he is as nice as he wants us to think. I’m always suspicious of a man in his mid twenties still living at home. However, this got a robust defence from Alana, something we only saw occasionally throughout the series, and I believe that it won Lord Sugar over. Alana won and was Hired and Lord Sugar’s latest Apprentice (aka Business Partner). Hurrah!

Did the right person win?

Alana is the 6th person to become Lord Sugar’s business partner. I hope the BBC will give us an update on how the previous 5 have succeeded (or not). The viewing figures for this series remain high, so despite it needing a re-vamp, I can’t see the format changing for 13 next year.

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