The Apprentice Week 8 – Emotional Incompetence
November 25, 2016 Leave a comment
The Apprentice Week 8 – Emotional Incompetence

courtesy of bbc.co.uk
There was a tangible emotional component – both too much and non-existent – to this week’s episode of BBC’s The Apprentice. We have discussed Emotional Intelligence (EQ) previously in week 2 but it reared up again this week.
The task for each team was to organise an event from scratch and without funds. The team that made the biggest profit would win.
Fresh from it’s first win last week, team Nebula were given Madame Tussauds as a venue for their event. Paul prevailed over Jessica to be PM, and immediately chose Frances to work with him. By way of compensation, he gave Jessica the role of sub-team leader, working with Sofiane, and Trishna. Paul has built a reputation for a very direct, autocratic style of leadership. On the plus side he is very decisive, on the negative side he has had a tendency to emotional outbursts – uncontrolled rage in his case. Jessica and Frances have shown that managing their own emotional state is a challenge for them, and both have been reduced to tears in the past when stress levels have built up. That said, Frances did an excellent job as PM last week. It was no surprise when Paul decided the theme (casino night) and the (initial) ticket price of £65. He got obedience rather than support form the team.
For Team Titans, Dillon assumed the role of PM and immediately allowed his creative side to dominate proceedings. Titans used the London Aquarium as a venue, and a theme of “Under The Sea” (and The Little Mermaid form which the song comes). Courtney and Grainne were reunited as a sub-team. They work well together, but not always with great success. Dillon’s style was less obviously autocratic, but his listening was just as poor as that of Paul.
Success in this task relies on a clear strategy of theme, ticket pricing (to fund the event) and careful planning of ensure maximum return on investment for things like food and entertainment. Lets be honest, communication was appalling in both teams, with personal grievances and a lack of trust throughout. Titans had a clearer pricing strategy, and crucially stuck to it. Nebula had no real pricing strategy, and Jessica as leader of the sub-team selling tickets was a complete maverick. Not only did she not communicate with Paul before she unilaterally reduced the ticket price, she didn’t even tell her sub-team! This resulted in Paul replacing Jessica on Day 2 with Frances, who had declared her undying devotion to Paul as leader on Day 1, but sided with Jessica against Paul once the team lost the task.
For Titans, there was some cohesion and planning and the team received 100% satisfaction from their customers, despite some major cock-ups (Grainne and maths do not go together; Courtney as VIP tour guide; the star fish had more charisma), but they still won the task with double the profits of Nebula.
Nebula were all over the place and their canapés were so poor they had to give 10% of the ticket price back AND give the food for free.
It was no surprise that Nebula won the task, and having stabbed everyone in the back, Paul found it hard to decide who to bring back alongside Jessica, to whom he attributed the failure of the task. He settled on Frances, presumable believing she would support him. In the final three the lack of strong emotional intelligence (EQ) in all three was on display. Paul got angry and even criticised Lord Sugar 3 times! Jessica and Frances took turns to cry, but it worked. The combination of Paul’s appalling leadership and his anger management problems resulted in hime being fired. It is very hard to disagree with the choice.
EQ is defined as “the recognition, management and use of emotional state – both your own and that of others”. In this respect, Paul failed, but Frances and especially Jessica need to find strategies to mange heir own emotional state.
Trishna did well this week, especially on the VIP tour she led, but no one really stands out. For each candidate, it seems like one week it is 2 steps forward, with 3 steps back the next!
Two weeks ago, Lord Sugar put Rebecca on a final warning, but still she failed to put herself forward as PM in the next task. Rebecca subsequently lost that task and was fired. Last week, Frances, who has lost every task, was also given a final warning, but this time Lord Sugar was taking no chances and appointed her PM for Nebula. Lose the task and she was out. Sugar also appointed Karthik – the self described Special K – to lead Titans.
This week the teams focused on utilising and demonstrating a relatively new business tool – Crowdfunding. This is raising funds through public support; offering rewards to members of the public and institutions to help with development costs. The two teams were asked to identify new items involved with bicycle safety and design a marketing campaign to raise funds through crowd funding. Titans, led by sales manager Samuel Boateng focused on a gilet (or is that gillet? Recruitment agent, Trishna didn’t seems sure) with high visibility LED lighting. Nebula chose headphones that allowed the wearer to still be able to hear traffic. They were led by beachwear company owner JD O’Brien.

After the disaster that was Week 2, Lord Sugar took control of things this week and mixed up the teams. He also appointed the PMs for a task that involved the design and selling of confectionary in Brighton. This time, the team with the biggest PROFIT would win.
M.A.D – Mutually Assured Destruction – was a phrase coined in the Cold War to describe the consequence of nuclear war. It could also be applied to describe this week’s episode of The Apprentice. This week’s advertising task resulted in that rare thing – a tie. But this time, both teams managed to LOSE the task, such was the poor standard of their campaigns!



My favourite film of 2000 was Gladiator. This reboot of “The Fall of The Roman Empire” made a superstar of Russell Crowe (he won a “Best Actor” Oscar and the movie was “Best Film”). It has a great score from Hans Zimmer too. But what makes Gladiator so special for me is the sheer scale, enhanced by (at the time) ground-breaking computer generated imagery. CGI was also used to ensure that Oliver Reed completed the film, despite dying during filming. Director Ridley Scott crafts an epic tale that works on a human level. Crowe’s Maximus is one of the great screen heroes, not least because of how he stays loyal to his values and beliefs. I’m not sure that either Scott or Crowe have made better movies in the years since Gladiator was released and it remains a favourite of mine to this day.
Probably because I was 13 for most of 1977, it is one of my favourite movie years. There are several movies from 1977 that are now regarded as classics:
So why does it have such a special place in my heart? Well, it was one of the last movies that really had an ALL-STAR cast – Connery, Caan, Olivier, Redford, Gould, Hackman, Bogarde, Caine to name but a few. Sean Connery was, and probably still is, my favourite movie star and he is excellent in this film.