The Apprentice 2016 Week 5 – On yer bike
November 4, 2016 Leave a comment
The Apprentice 2016 Week 5 – On yer bike
This week the teams focused on utilising and demonstrating a relatively new business tool – Crowdfunding. This is raising funds through public support; offering rewards to members of the public and institutions to help with development costs. The two teams were asked to identify new items involved with bicycle safety and design a marketing campaign to raise funds through crowd funding. Titans, led by sales manager Samuel Boateng focused on a gilet (or is that gillet? Recruitment agent, Trishna didn’t seems sure) with high visibility LED lighting. Nebula chose headphones that allowed the wearer to still be able to hear traffic. They were led by beachwear company owner JD O’Brien.
Crowd funding involves setting up a donations page, where would-be donors can see what they are supporting and what rewards they will get for their support. You then need to have some kind of PR stunt to generate interest, trying to generate leads and drive traffic to the donations page through social media. There was also the opportunity to pitch directly to companies, large and small. Despite the fact that there are several candidates who describe themselves as having digital and traditional marketing experience, once again both teams were underwhelming in their endeavours.
“This lack of urgency is suicide in a competition like The Apprentice”
A key component of these tasks is allocation of personnel. Despite what we have seen in previous weeks, JD put the toxic mix of Paul and Sofiane in the same sub-team. These 2 guys struggle to work together. Paul is controlling and subject to frustration and sulking; Sofiane is a maverick who doesn’t listen. We got to see both of these behaviours. JD effectively abdicated responsibility of the sub-team, who were producing a promotional video for the website. This Laissez-faire style of leadership is fine when you are organising a social event, but has no place in business. This lack of urgency is suicide in a competition like The Apprentice. The leader needs to delegate tasks, but should be aware of what is going on. In this respect, JD failed.
Samuel was far more controlling. He set out his (bizarre) vision for the PR stunt; a mime in Paddington Station which was excruciating to watch. This was a pity, because the video produced by cake company owner Alana was the best thing about their campaign. She was effectively marginalised by Karthik for the rest of the task.
For Nebula, there was a delay in getting the donations page up live on Day 2. Although this was led by Paul, on the previous day JD had failed to agree any rewards for donors! Paul had to rectify this, but the lack of a coherent strategy came to light when the team pitched to potential investors; there was no increased reward for buying 180 units or 12! In addition, their PR stunt, involving a gospel choir at Kings Cross station was poorly thought out, as there was no obvious link to the product.

Kings Cross Station was treated to a Gospel Choir
In the pitches, we got to see more of the same behaviour; Samuel took over and Alana was “benched”, but he was incoherent in opening the pitch. Karthik was in his element and really sold the product. For Nebula, JD was also ineffective and Sofiane went off script. He was supposed to focus on the pricing, but couldn’t resist selling the product. This left pricing to an under prepared Frances. It was no surprise, then, that Nebula lost the task again.
Pitching is an opportunity to Position your products features and benefits. However, to do this, you need to Understand your audience. In this respect, Nebula were especially poor.
In the boardroom, JD was very noble, accepting his part in the failure of the task. He was almost looking for volunteers to accompany him into the final three. He eventually chose Rebecca (who has lost 5/5 tasks) and Paul. Not surprisingly, Paul attacked JD’s leadership, and JD agreed! JD was fired. Once again, he didn’t seem too surprised or bothered. He seemed to believe that falling on his sword was the honourable thing to do, and Paul was happy to apply a coup de grâce. Based on his lack or urgency and poor leadership, JD was a nice guy, but useless PM. It is great to be fair and a nice guy, but abdication is no substitute for delegation.
After the disaster that was Week 2, Lord Sugar took control of things this week and mixed up the teams. He also appointed the PMs for a task that involved the design and selling of confectionary in Brighton. This time, the team with the biggest PROFIT would win.
M.A.D – Mutually Assured Destruction – was a phrase coined in the Cold War to describe the consequence of nuclear war. It could also be applied to describe this week’s episode of The Apprentice. This week’s advertising task resulted in that rare thing – a tie. But this time, both teams managed to LOSE the task, such was the poor standard of their campaigns!



My favourite film of 2000 was Gladiator. This reboot of “The Fall of The Roman Empire” made a superstar of Russell Crowe (he won a “Best Actor” Oscar and the movie was “Best Film”). It has a great score from Hans Zimmer too. But what makes Gladiator so special for me is the sheer scale, enhanced by (at the time) ground-breaking computer generated imagery. CGI was also used to ensure that Oliver Reed completed the film, despite dying during filming. Director Ridley Scott crafts an epic tale that works on a human level. Crowe’s Maximus is one of the great screen heroes, not least because of how he stays loyal to his values and beliefs. I’m not sure that either Scott or Crowe have made better movies in the years since Gladiator was released and it remains a favourite of mine to this day.
Probably because I was 13 for most of 1977, it is one of my favourite movie years. There are several movies from 1977 that are now regarded as classics:
So why does it have such a special place in my heart? Well, it was one of the last movies that really had an ALL-STAR cast – Connery, Caan, Olivier, Redford, Gould, Hackman, Bogarde, Caine to name but a few. Sean Connery was, and probably still is, my favourite movie star and he is excellent in this film.

As I said, not a vintage year. However, my other favourite movie of this year also has a great soundtrack, and is still a regular for holiday TV. “The Sound of Music” is hard to resist, with many well known songs (“Climb Every Mountain”, “My Favourite Things”, “Do-Re-Mi” to name but a few) and a surprisingly gritty story. It was another film that I saw for the first time at the cinema, in the mid 1970s at the Queen’s Theatre in 70 mm.

My favourite movie of 1971 was another in Michael Crichton’s repertoire of warnings about science and technology going wrong (he also wrote Westworld, soon to be remade as a 




